ATHIA Decision philosopher, author, speaker
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Keynote · Decision philosophy

Play your gamewithin the game

Success is living your life.

Most people in the room have spent years getting excellent at a game they never chose. Not because they failed — because the system rewarded them for not asking. This keynote puts that question in the room.

Request the Speaker Abstract
Athia speaking at TEDx Leiden University
TEDx Leiden University Netherlands
  • VP Corporate Affairs · Nike EMEA 10 years
  • Three World Cups 2006 · 2010 · 2014
  • Two Olympic Games London 2012 · Rio 2016
  • F1 Grand Prix Sponsor / Team
  • Fletcher · INSEAD · College of Europe Postgraduate
  • 22 years university teaching Brazil
The talk

Play your gamewithin the game

Success is living your life.

The talk starts before anyone sits down. The room votes. The arc follows the room. No slides. No deck. Every session is built around the specific tension in the audience.

Format · 45–90 min Built around the room Fee · On request
Who books Athia
Organisations in transformation

The strategy is clear. The people aren't moving. Not because they don't understand the plan — because nobody told them which game they're now supposed to play.

Founders · Corporates · Investors

You built something. You know the game has rules nobody wrote down. Athia speaks to people who are good at what they do — and starting to ask if it's actually their game.

Universities & Business Schools

The students in your programme are about to enter a game they didn't design. Athia brings that question into the room before it costs them a decade.

Professional Associations · CBI · IoD

Your members are navigating systems that weren't built for who they've become. The rules they learned still work — just not for the game they're actually in.

The Speaker Abstract.

Available on request

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